New marketing plan for HMV canada

New marketing plan for HMV canada This report proposes a new marketing plan for HMV Canada and incorporates proposals on new profit streams detailed examination of the marketing environment, swot analysis, provides information on SMART objectives, gives a clear segmentation targeting and positioning report, proposals for 7Ps and control and evaluation will be provided in the end. This report has been created in close teamwork , using primary information through interviewing some of the HMV managers and secondary information available in HMV annual reports. HMV group is a leading specialist entertainment retailer operating through different stores in the UK, Canada, Hong Kong and Singapore and transactional local territory websites, which include digital, download. It operates a small specialist chain of entertainment shops in the UK trading as Fopp. In Live entertainment, the group operates 12 venues, summer festivals and ticketing in-store and online. The group is extending to high-quality cinema and pay-to-play games. Hmv is also the UKs leading bookseller, operating as, In-store, Online digital Waterstones. Profit /loss 2010 Directory HMV UK Ireland: Total sales of 1,242 £m increased by 7.6%. HMV International: Total sales of 253 £m decreased by 8.5%. Hmv Live: The Groups result includes 0.9 £m of profit after tax making an operating loss of 0.2 £m. Waterstones: Waterstones total sales decreased by 6.5%, making total sales of 513.6 £m. Joint venture 7digital Inc: The Group acquired 50% of 7digital Inc, a digital media services company, The cash paid for it was  £8.1m. Acquisition of MAMA Group Plc: The acquisition of MAMA Group Plc for  £47.0m in cash, This was to achieve control over the Mean Fiddler Group, Net assets acquired was a total of 20 £m. HMV UK Ireland: The business now trades from 285 stores, following the integration of 32 ex-Zavvi [ex-specialist competitor] stores. HMV International: 125 HMV stores in Canada, 7 stores in Hong Kong, Singapore and local territory websites. Waterstones Total of 314 stores. the groups strategies: The company has successfully delivered most of the strategic objectives in the three-year plan commencing March 2007; The new strategies will be discussed later. FORCES ANALYSIS: Competitive Rivalry: [strong competitiveness] Supermarkets: Online: In general, supermarkets are not considered effective competitors to Large Range Retailers, as they stock a narrower range of titles, predominately best sellers and do not provide the browsing experience or pre-sales service offered by the others. Hmv competes with Amazon, iTunes, Play.com and other generalist and mass merchant retailers; Amazon offers a superior browsing experience as they have the ability to generate recommendations based on past purchases, as well as huge range of products. HMV Canada competes with Future Shop/Best Buy and Wal*Mart. The threat of entry: [high] The barriers to entry are low at all levels, with the increasing number of New competitors entering the internet sector to market their product directly to consumers, and also the use of technology that makes small companies, they face low barriers to entry with investments usually being recovered in short time, the threat is high . The power of buyers: [high] Because of the strong market position of Hmv as main routes to market, and as important marketing vehicles, Hmv are able to negotiate significant discounts with suppliers for the volume they sell, so the suppliers will have no option but to agree to higher discount terms. The power of suppliers: [low] In this market, the power of high street retailers like Hmv controls suppliers and as a result make their power very low, as discussed before, the buyers are very powerful and can incredibly threaten the suppliers to agree on important discount rates. So, the power of suppliers in this market is low. The threat of substitutes: [high] As discussed above, the technologic development and the growth of new digital market has made it easy for new substitutes products to compete with the high street retailers, and the threat of new substitutes in the market has become greater. SWOT analysis internal Strengths Market leading specialist in music, DVD and books Waterstones, member of HMV group is UKs largest high street bookseller Ottakars takeover- specialist book portfolio Fopp Stores [the group operates as a small specialist trading as Fopp.] Operations in seven territories Connections in film industry and events and festival ticketing. Few loss-making stores important Sales growth every year 100% of all packaging used in deliveries is either Re-used or recycled. outstanding product range across all genres Vibrant and stimulating store environments in key shopping locations. The use of in-store radio and listening posts and the latest plasma screen video walls. in-store personal appearances (PAs) :[album signings, and also live performances] Group synergies [Hmv and Waterstones have key operational features in common, example: the management of stock and inventory]. Strong internal communication with head office and employee in stores SWOT analysis + PESTEL external PESTEL Opportunities Political Economic Strategic alliances with media distributors/producers. Live music and entertainment evolve the product mix in stores and online Invest in cinema screens Social Online social networking Loyalty card scheme develop store atmosphere (increase footfall) Sufficient disposable income Technological Internet /digital downloads Pay-to-play services. Digital products E-books/e-readers and related accessories Mobile phone digital media In-store instant digital product purchase. Environmental Decrease Carbon footprint Reduce energy usage in stores. reduce water usage in stores: Waste management /recycling. green build [energy efficient ] Legal SMART objectives. Concentration on increase of revenue and profitability of business in 2011 through implementing new profit streams detailed in 7P proposals below, and monitoring the performance and execution of these business plans . The renaissance of stores of Hmv Group by reducing marketing expenses. Developing online music download portlal for affrortable pricing in first quarter of 2011. Pay more attention to the internet free illegal file sharing by finding new solutions how to ban or stop these type of anti-copyright issues by working with government in order to come up with new actions against those issues. Because an illegal file sharing causes much problems to financial, political and social ways for the Hmv Group Plc. Market segmentation, targeting and positioning strategies. Through this part of the report, it will be focused on the methods in which a well-built strategy of market segmentation, targeting and positioning factors to successful marketing planning. Market Segmentation. It is generally suggested that, a market segment is made of a group of consumers who have similar set of needs and desires. There are a number of effective methods, which Hmv Group management should approach to segment HMV in competitive market: Geographic country, cities, population destiny, climate. Psychographic lifestyle, characteristics, personality. Demographic family life cycle, income and occupation , race, nationality, religion, education, age, sex. Behavioural knowledge, attitudes, readiness to purchase, occasions, benefits, loyalty status. From these concepts, it will be more convenient to apply to market segmentation of Hmv Group Plc. From the research it has been proven that, the geographic strategies of Hmv stores in Canada are basically located in every high street of the cities and towns. This is a successful way to open the Hmv stores in busy places where more consumers visit to purchase the products. If we look at psychographic strategies of Hmv Group Plc, it aims to change or effect positively to consumer lifestyles and personalities. Therefore, the Hmv concerns these terms into consumer views and commitments as to keep existent consumers and also new consumers by supplying with quality and brand new products. Demographic strategies, which Hmv that should be chosen with reasonable and profitable decisions. For that reason, several stages in the family life cycle which will be the most effective factors that should be concentrated: Bachelor stage: Young and single people who aged between 16-25 years old and they have few financial obligations which means they are able to spend money for new products. The classification of this group segment in occupation and income is normally semi skilled or unskilled (Group D) and casual workers, students or unemployed individuals (Group F). Usually, they are most likely to show their interests in buying entertainment products such as games, movies, music albums, books and new technologies such as mobile phones, computers and other brand new products. Newly married couples: In addition, another segment of people who are newly married couples without children and they aged between 20-30 years old. They have higher purchase rate of consumer desirables. This target group has disposable income available, therefore being valuable consumer group. The social grades for newly married people are basically, professional, intermediate managerial skilled (Group B) and junior managerial skilled, supervisory or skilled individuals (Group C1/C2). Market Targeting. Hmv Group Plc should apply market targeting in order to make decisions how those certain segment groups can be targeted. Differentiated market when an organisation targets numerous groups of segments. It would be effective decision for the Hmv Group Plc to choose differentiated market, for the reasons of having several pointed segments for their products. Because, it develops different products and services with separate marketing mix strategies targeted at the changing groups in competitive market. It is widely proven that, the most usual customers of Hmv are perceptive devotees who observe each purchase as a high priority. However, one of the visions of Hmv is to make their discerning shoppers and casual browsers satisfied by providing trusted and valuable brands. Product Positioning. Product positioning determines on the position within the market that product is to inhabit. In this way of strategy, Hmv should do product positioning by appealing product income and how it varies from present and possible competing products. According to Wilson and Gilligan (2005, p.354), there are several influences on product positioning and it would be good decision for Hmv Group Plc to pay attention to these suggestions of authors: Product variety Performance Prices Distribution network Advertising and promotion Consumer profiles Word of mouth Customers experiences Media used By analyzing these suggestions of authors, the product positioning strategy that Hmv can come with by attracting consumers by offering promotional, quality and price discounted products that might change consumers buying behaviour.

armenian genocide Essay -- essays research papers

By the late 1880's there were approximately 2,500,000 Armenian people living in the Ottoman Empire. Since World War I, the number of Armenians in Turkey has barely reached more than 120,000. The difference can be accounted for in the large number of Armenians who were slaughtered or forced to flee to other countries in the period from 1894 to 1921. The tension began when Armenians in the eastern provinces of the Ottoman Empire started to impress upon the people the idea of Armenian self-government, under the encouragement of Russia. As the number of revolutionaries grew, they formed into various political groups, ad finally into two revolutionary parties. The first party, developed in 1887, was called Henchak, meaning "The Bell." The second, called Dashnaktzutiun, meaning "Union," was established in 1890. During this time, Sultan Abdulhamid II, the leader of the Ottoman Empire, was promoting nationalistic feelings and animosity towards the Armenians among neighboring Kurdish tribemen, in hopes of suppressing the revolutionaries. The persecution that resulted, along with an escalation in taxes, gave the Armenians two solid reasons for a revolt. In 1894, Armenians in Sasum fought back by refusing to pay the required taxes. Their revolt was not successful- Armenian villages were burned and thousands of people w ere killed by Kurdish tribesmen and Turkish troops. Two years later, the Armenians again attempted to rise against the Turkish autocracy. Hoping t...

Segregation: The Processes of Inclusion and Exclusion Essay -- Sociolo

Race is an ambiguous concept possessed by individuals, and according to sociologists Michael Omi and Howard Winant, it is socially constructed. Race divides people into categories which causes needless cultural and social tensions. The concept of race also causes inclusion, exclusion, and segregation in U.S society. Both inclusion and exclusion tie together to create the overall process of segregation — one notion cannot occur without resulting in the others. Segregation is a form of separation in terms of race that includes the processes of inclusion and exclusion. Race was the main factor that caused conflicts among people in society in the realms of culture, education, and residential. Historians, sociologists, and other educators such as Macias, Kelley, Menchaca, Valencia, and Sugrue have researched the issue of segregation, how people use it to include and exclude others, as well as the consequences that followed. In the U.S society, Whites have fought to prevent interactions between them and Blacks throughout the centuries. One method of segregation that included inclusion and exclusion was through public housing — Whites reinforced means to drive Blacks out of their neighborhoods. In Thomas J. Sugrue's article, "Crabgrass-Roots Politics: Race, Rights, and the Reaction against Liberalism in the Urban North, 1940-1964," he addressed this issue of segregation in public housing for African-Americans. Whites in Detroit, Michigan were preventing the black population from "invading their enclaves." (65) The city of Detroit attracted many African-American migrants after World War II and those who sought upward mobility wanted better housing in primarily white sections of the city. Therefore racial tensions and segr... ... when people wanted to mix despite their races, authorities prevented them because of their races. Segregation with its processes of inclusion and exclusion existed in the cultural sphere even when people wanted to mix despite their races, but authorities prevented them because of that. People's beliefs in the superior and inferior races led to segregation that included and excluded people in U.S society. People disassociate with others because they have dissimilar interests and they look different. Races are biologically and genetically vary by nature but the activity of people physically distancing themselves because of their differences is what causes conflicts. When people engage in inclusion and exclusion in the process of segregation, that is when conflicts arise among them. It is when people start to believe in the superior races versus the inferior ones.

Taste of Honey: From dependence to independence :: English Literature

Taste of Honey: From dependence to independence 'A Taste of Honey' was written by Shelagh Delaney when she was 18, and published in 1958. Four years later, in 1962, it was turned into a film. It shows life as it really was for many people in and around the slums of Salford, near Manchester, living with the poor housing and lack of opportunity. The characters are genuine; you can really believe in them. Some of the characters were totally different from the usual 'straight-laced' characters that were so common in the kitchen-sink dramas that were around at the time. For instance, a homosexual, a young pregnant unmarried girl, a semi-whore mother and a black sailor all living in the same areas, and some even living in the same houses as each other. This was completely different from the 'safe' plays of the time. There is hope in the play; the characters, especially Jo, are able to overcome their fears and problems and carry on with their lives. The characters in a taste of honey speak like typical working class people in the north of England. There are not many examples of regional dialect, but there are a few, such as when Helen says, 'Eee, there's a terrible draught,' showing that Helen is a resident of Lancashire. The characters drop letters, making them sound more common. There are many examples of this, including Jo saying, 'You packed 'em,' and Helen saying, 'Turn 'em all'. This shows that Helen and Jo are ordinary, common, working class or lower, people. The ancient Greeks believed that a play had to be realistic, and that to be realistic the action of the play should have one setting. The time the play took to act should be equal to the time covered in the plot and that the play should have only one main story. The Greeks called these ideas the 'three unties of time, action and place'. This is different to a taste of honey in that the play, although only having one main plot, has a sub-plot. The main story is the story of Jo, and the sub-plot being Helens story. There are many objects in the play which could contain a hidden meaning, from something a simple as darkness or a light bulb, to deeper things such as an eye patch or children singing. The list is endless. The very first instance of symbolism is the play's title, 'a taste of honey'. A taste is a very small amount for a short period of time. Honey is sweet, and therefore honey represents good. From Jo's point of view, her life is bad.

Appropriateness, Reinforcement, Preferences and Transformation Essay

Question: According to Eunson (2006, p.15) there are four main criteria to be considered when choosing the medium/s of communication to best articulate an argument: Appropriateness, Reinforcement, Preferences and Transformation. Select one of the criteria and discuss its importance to a communication situation. Any successful communication process requires the presence of a message, appropriate medium   and the desired message’s effect on the receiver.   Ã‚  To effect success in communication, it is important to use a suitable medium based on the Preferences criterion. Modern technologies have greatly facilitated human communication. However, as Priestley’s Paradox illustrates, people get to actually communicate less as communication technologies further advance (Eunson 2006, p.4). Hence, for effective communication, it is more important to consider the message and the effect of that message on the receiver (Eunson 2006, p.7). The successful transfer of message and its effect, however, largely depends on the communication mode used or â€Å"preferred†. The medium is crucial to the effect of a message because as emphasized by Marshall McLuhan (Lister 2003), â€Å"societies have always been shaped more by the nature of the media† . In other words, the medium is the message. A case in point would be a Human Resource Department in an office where the HR Manager normally ‘prefers’ communicating with his staff through memos and e-mail notifications. But being a smart manager, he or she will not hesitate to utilize other media as needed, according to the importance of the message and the desired effect to the recipients. He or she may ‘prefer’ to personally discuss an individual’s unsatisfactory ‘Performance Assessment Report’, earlier sent as is via individual e-mail, through   one-on-one review. The richness of media (Daft & Lengel 1986, p.557) effected by direct face-to-face discussion is ‘preferred’ to the e-mail channel, which in this case plays a secondary role as preparatory medium of documentation. Herein, interpersonal communication appropriate to a small group (Baker, Barrett & Roberts 2002, p.11), is considered and selected to amplify the Report’s â€Å"warning† content with the goal of effecting the desired change in the staffer’s behaviour. Exploring â€Å"Preferences† in choosing media is vital to effectively convey the message. Since the medium, which helps shape the content, is mostly the message itself and that the message’s effect on the receiver is affected by the medium, selecting the suitable channel from a range of Preferences becomes crucial to any effective communication.    Bibliography Baker, E. Barrett, M. & Roberts, L 2002, Working Communication, John Wiley & Sons Australia Ltd., Milton Qld. Daft, R. L. and Lengel, R. H. 1986 â€Å"Organizational Information Requirements, Media Richness and Structural Design,† Management Sci., Vol. 32, No.5, pp. 554–571. Eunson, B. 2006, Communicating in the 21st Century, John Wiley & Sons, Australia Ltd., Milton Qld. Lister, M 2003, New Media: A Critical Introduction, Routledge, London.

Treating Your Sweet Tooth

Abigail Young Mrs. Spar English III Compare/Contrast Essay (2nd draft) February 22, 2013 Treating Your Sweet Tooth The debate about ice cream versus frozen yogurt (froyo) is spreading like a wildfire. People looking at the differences; what they do not know is how they are also similar. Ice cream and frozen yogurt have both similarities and differences when it comes to their history, ingredients and nutrition. Before ice cream was known as ice cream, many ancient civilizations served mixtures of ice (or snow from the mountains) with juices, milks, spices and fruits.This became a major delicacy around the world, this delicacy soon became known as sorbet and was eaten by many people who could afford it. Soon after, sorbet became known as ice cream, which was introduced to America by the Quaker colonists who brought their ice cream recipes with them as they immigrated to the United States. After hearing about a delicacy that was similar to ice cream, frozen yogurt was first introduced t o England and became more of a sensation. Frozen yogurt also being sweet and creamy but contained less calories.The northeast, USA was introduced to frozen yogurt in the 1970's. In the 1980's is when frozen yogurt really took off, reaching sales of $25 million in 1986. In the early 1990's, frozen yogurt was 10% of the frozen dessert market. (Wikipedia Encyclopedia) The main ingredient in ice cream is, obviously, cream. Ice cream contains more than 10% milk fat and more then 20% milk solids. Nowadays, one can find low-fat ice creams with half the fat. In addition, ice cream contains sweeteners, emulsifiers, stabilizers, gelatin, high fructose corn syrup, flavorings, water, and air.Air gives ice cream the volume. Unlike ice cream, frozen yogurt's main ingredient is yogurt made from milk. So much like ice cream, frozen yogurt also contains milk solids, milk fats, sweeteners, yogurt culture, emulsifiers, stabilizers, gelatin, high fructose corn syrup, flavorings, water, and air. Air, mu ch like ice cream, gives frozen yogurt its volume. In addition, ice crean and frozen yogurt are very similar when it comes to nutrition. Neither of them are very nutritous but are both very satisfying to your sweet tooth.Although frozen yogurt is lighter in calories and fat, frozen yogurt is not a heathier alternative to ice cream. One needs to be smart with how much ice cream he is eating. Also, one should watch what he is putting on top of his yogurt, making either the ice cream or frozen yogurt less in fat, sugar and calories. Different in many ways, ice cream and frozen yogurt are both, needless to say, delicious. Although different in their history, ingredients and their nutritional value, one does not want to eat a lot of both them. Both are acceptable every once in a while to enjoy.

My Reaction to Apollo 13

The movie Apollo13 is great but little kind of boring. Tom Hanks is a great artist! He is my idol. One of his great movie is Forrest Gump. By the way, The Apollo13 is America’s third moon landing mission. En route, an onboard explosion deprives their spacecraft of most of its oxygen supply and electric power, forcing  NASA's flight controllers to abort the Moon landing, and turning the mission into a struggle to get the three men home safely. I thought Jim’s wife was his mother. Cause, look to old for me. Just kidding, Well done! My Reaction to Armageddon Armageddon is the best movie of all the three that you gave to us Ma’am! There’s a love story and it is based on true story life. At first, All of the scene was so hilarious but then at last, So many lives to sacrifice the tragedy. Only three of crew was survive, the Russian, the Boyfriend, the Insane, the Father Bald. The Russian was so funny when he was going to fix the components, he said â€Å"Russia and America has a same components but its made from China†, After that he pupok only then its already fix, and they got home or back to earth. The movie was about A massive  meteor shower  destroys the  Space Shuttle Atlantis  and bombards New York City, the East Coast, and Finland.  NASA discovers that a Texas-sized  asteroid  will collide with Earth in 18 days, creating another extinction event.  So, they create a team that going explode the asteroid. The mission was successful. My Reaction to Space Station The movie was a documentary type, its more fun in the outer space. When I was a child, I love stars and other heavenly bodies etc. I have so many idea with regarding to Space. Tom Cruise is the narrator and main cast in the movie. They show all of equipment and other needs in going to space. They go to the   futuristic laboratory where future technologies are perfected and existing problems solved by a combination of dedication, bravery, and innovation.