Spencer Johnson Essay Example | Topics and Well Written Essays - 1000 words

Spencer Johnson - Essay Example In this light, the need to find ways to deal with challenges presented by the flurry of change in our life becomes of the most urgent and demanding. In this regard, the book "Who Moved My Cheese" by Spencer Johnson that I had recently read is addressed exactly to those who seek ways to effectively manage changes in their lives. One of the main points of the author is that change as such can not only bring anxiety, but good opportunities as well. How we perceive changes depends on our attitudes towards life and valuable things in it, which the author calls 'cheese'. Thus, the principal message of Johnsons book is that if we begin to understand the true value of 'cheese' in our life, and develop a realistic and positive attitude to changes that seem to move our cheese away from us, we can become much more successful and effective in managing our well-being. It is not accidental that the book "Who Moved My Cheese" depicts a maze in which four characters live, because the maze represents our path towards happiness in life, and the four characters with their different attitudes represent different parts of human nature. Trying to sho w readers the inherent simplicity of insights offered in the book, the author manages to convince that everyone can courageously confront change in different spheres of our life, like career, family, health, spiritual growth, etc. Now, it is no wonder that, in light of what we had initially observed, the book "Who Moved My Cheese" has become so much popular throughout the world as it addresses one of the most universal problems of modernity. And while some could blame this work on being somewhat simplistic, I am sure that most people would find it nevertheless very helpful and encouraging. Personally, upon reading this book and taking some time to contemplate on its messages I began to become aware of how fear and psychological effects of change influence my life. I found especially inspiring the proposal from "Who Moved My Cheese" to imagine what I would do if I were not afraid, and I must confess that now I realize that there are a lot of things which I would like to change in my life, but which I have been afraid to abandon because of the uncertainty about what a change can bring. At the same time, the mentioned book made me think that some larger problems could also be fixed by application of the offered principles. For instance, many religion-based conflicts could disappear if those who perceive their religions as endangered in the modern world were to realize that changes are not inherently bad, but, being inevitable, changes offer benefits as well. This ability of principles and approaches advanced by the author to be applicable for both personal and global realms of our life testifies to their validity. In this regard, I can define three general conclusions that I made after reading this book and that have influenced my values and my understanding of peculiarities and demands of our modern life. Firstly, it is important to point out that one of the main traits of modernity is the complexity and interdependency of phenomena that surround us, be they social, economic, cultural or physical in nature. On the other hand, one of the main traits of human nature is the propensity for investigating the world we live in. Thus, as for example science has a developed methodology for studying its subjects, a person who aims to

Role of Youth in Pakistani Politics Essay Example for Free

Role of Youth in Pakistani Politics Essay Overview of role of Pakistani youth in Politics If we look at the history of Pakistani politics it has always been dominated by few families and dictators. Common man has suffered at the hands of aristocrats, and among those common men live the young men and women, who are spoken highly of! The history tells us that political parties have always used the the youth to achieve their political targets but looking at the bigger picture, the role of youth in Pakistani politics has always been limited. Never has the true democracy be at the helm thanks to corrupt and substandard political infra-structure. Men with money, or shall we say, the big players have always dominated the political playground. Amid all the hypocrisy, the youth has always been used as political horses. The â€Å"Kings† have used the horses to well effect but never have they empowered the resilient armed men! Like pawns in a chess game, the kings have used the youth to its benefit but never let it express itself. Sighs! In recent times, a hope arose in the shape of Youth Parliament. It created optimism, a fresh wave of breath. Young intellectuals were given importance, and it seemed finally Pakistan was on the verge of revolution. An in-house revolution, that would change the face of Pakistan on the political front. But the house never realized its potential. It was suppressed under the might of the wealthy parliamentarians. Quaid-e-Azams vision of Pakistan Quaid-e-Azam saw youth as a major asset for the newly created state i.e. Pakistan and repeatedly emphasized the role of youth in Pakistani politics. He believed, youth was vital ingredient to take the country forward. His sayings reflect that he saw the young men and women as the leaders of the future. â€Å"Pakistan is proud of her youth, particularly the students who have always been in the forefront in the hour of trial and need. You are the nation’s leaders of tomorrow and you must fully equip yourself by discipline, education and training for the arduous task lying ahead of you. You should realise the magnitude of your responsibility and be ready to bear it.† – Muhammad Ali Jinnah. In the light of his saying, it is a fair assessment that he had a different vision of Pakistan in comparison with what the country has become. Read more:  Current Political Situation of Pakistan Essay He clearly suggested that youth of Pakistan were to be regarded as a major asset. Our current political system is not only sabotaged by the so called â€Å"54 families†, but there is not much hope that the current situation would change in the near future. An allocation of 1.6% of total GDP is a testimony of that! We highlighted the major flaws in the education system of Pakistan, which need immediate addressing! It is critical that the aristocrats of the nation understand the critical need to improve the current political and education situation at federal, provincial, and local levels. It is perhaps the only escape route available to move away from the current economic, socio-cultural, and political crisis. Despite the troublesome situation, there has emerged another ray of hope, the ember had never died. The elections are not far away and every party has started their election campaign. While the only pleasant change in their campaigns this time around is that all the political parties have realized the importance of youth. The political power-houses are targeting them on a very serious note. Imran Khan has been back-rolling his election campaign on the base of youth favored policy and he has to be credited for his policies and thinking differently. Now is the time for youth to take the responsibility and play their role to change the conventional political system in Pakistan. So if we want to bring true revolution in Pakistan then our youth needs to participate and try hard to change this system. We hope that its a start of a new era! A better era!

The Protagonist in A Raisin in the Sun by Lorraine Hansberry :: Character Analysis

In the Play â€Å"A Raisin in the Sun† by Lorraine Hansberry there are two main character’s that many people debate upon to be the protagonist of the play. Those two characters are Mama and Walter. The story is about an African American family living in Chicago in the 1950’s. During this time period race was a large issue in that area. The family consists of three generations, Mama being the mother and grandmother has a lot of responsibilities as what I see her to be as the families anchor. The next generation is Walter his wife Ruth and his sister Beneatha. Walter and Ruth have a song Travis who is ten years old at the time of this play. Mama is the moral supporter of the family and believes that everything has a purpose and that things should be done by design. One of the main events in this play is the life insurance settlement check for ten thousand dollars that Mama receives. This being a large amount of money during that time period creates many a rguments between the families about what to do with the money. Walter is the type of guy that believes his family shouldn’t settle like everyone else and believes that they shouldn’t be held back just because they are an African American family living in what is referred to as a â€Å"white man’s world†. I believe that Walter is the protagonist of the play for two main reasons, he isn’t a selfish man, he doesn’t feel the family should be limited because they are African American and he has distinct options or plans for the future of his family. The first reason I believe that Walter is the protagonist is because he isn’t a selfish man. What I mean by this is when he is talking about issues he tends to discuss family issues above his own personal things. Though at times in the play when he is drunk and loses his temper he does start speaking selfishly, I believe that his overall attitude in the play is for his family to move up the world. I believe that Walter’s son Travis is the main reason why he acts so unselfishly. He seems to want the best for this son and doesn’t want his son to feel that there isn’t anything he can’t have or do.

Russian Revolution :: essays research papers

Russian Revolution   Ã‚  Ã‚  Ã‚  Ã‚  The Russian Revolution did not happen overnight, and there were different stages that took place. There are so many small things that fit in to the bigger picture it is hard to put where and how the Russian Revolution started and ended. Russia was run backwards compared to all other countries in Western Europe. The peasants working and living conditions were very bad. The government badly wanted to industrialize in urban areas. For the government to do this they needed money, they got this money by taxing the peasantry. In 1905 is the beginning of the revolution was more rioting behavior than revolutionary behavior by the peasantry. In October of 1917 the Russian revolution turned in to a coup d’à ©tat when the Bolsheviks took power. The Russian Revolution was not a revolution of the proletariat but a coup d’à ©tat .   Ã‚  Ã‚  Ã‚  Ã‚  January 22, 1905, commonly known as Bloody Sunday, was the beginning of the Russian Revolution. â€Å"Father Gapon led a group of demonstrators to bring economic grievances to the tsar. Police fired upon the demonstrators as they approached the Winter Palace.†(Outline, 2) The revolution started with a priest leading demonstrators to the Winter Palace, not the working class or the peasantry. The peasants living conditions were bad, and the government was making the situation worse by taxing harshly. â€Å"The urban revolution of 1905 stimulated the most serious peasant uprising since the Pugachev revolt in the late eighteenth century. Peasant rioting consisted of the sacking and burning of manor houses and attacks on landowners and officials.†(Fitzpatrick, 34) The peasantry was showing signs of rioting behavior, but not revolutionary change. During October of 1905 the Tsar Nicholas the II agreed to an elected parliament called the Duma. The Duma was given very limited powers that would not be able to make much change.   Ã‚  Ã‚  Ã‚  Ã‚  The revolution of February and October were a coup d’à ©tat. Just like the first revolution of 1905 it was seen by some to have a proletariat base. Women wanted to find and end to the Great War to bring their husband’s home. â€Å"Seven million men were under arms at the beginning of 1917, with two million in the reserve. To the soldiers, the February Revolution was an implicit promise that the war would soon end, and they waited impatiently for the provisional government to achieve this.†(Fitzpatrick, 52) The men in the Russian Army had suffered many losses and wanted out of the war.

The Characteristics of Hemingway’s Works

The Characteristics of Hemingway’s Works Ernest Hemingway, who was awarded the Pulitzer Prize in 1953 and the Nobel Prize of Literature in 1954, occupies an outstanding position in the American literature. He is regarded as one of the most influential writers of the twentieth century. Hemingway is famous for his distinct writing style and his â€Å"Code Hero. † In addition, his many great works are based on his experiences of war. Hemingway’s writing style is arguably the most distinctive characteristic of his works. The minimalist style is the core of Hemingway’s writing style. His writing style contrasts with William Faulkner’s meticulous writing style. Margaret Anne O'Connor and John Alberti described, â€Å"If Faulkner confuses readers because he offers so many details for readers to sift through in order to understand what's going on, Hemingway confuses by offering so few† (par. 8). Hemingway developed his simple writing style while he was a reporter for the Kansas City Star. The newspaper office supported Hemingway to learn â€Å"short sentences, short paragraphs, active verbs, authenticity, compression, clarity and immediacy. Hemingway said, â€Å"Those were the best rules I ever learned for the business of writing. I've never forgotten them† (The Hemingway Resource Center par. 1). Hemingway developed â€Å"simple, direct, and somewhat plain† style. He seldom used adverbs or adjectives in his prose writing style. He eschewed using â€Å"direct statements and descriptions of emotion† and â€Å"place and things. â₠¬  In addition, he wrote terse and clear dialogue (Cooper par. 4). If one of his sentences is compared with a sentence of William Faulkner, Hemingway’s distinct writing style can be recognized easily. In a novel A Farewell to Arms, Hemingway started the first paragraph as â€Å"In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains† (3). In contrast with Hemingway’s minimalist writing style, in a short story â€Å"A Rose for Emily,† Faulkner described Miss Emily’s house as â€Å"It was a big, squarish frame house that had once been white, decorated with cupolas and . . . what had once been our most select street† (29). Hemingway’s minimalist writing style is connected with the â€Å"Iceberg Principle. † Even though, Hemingway used simple writing style, his works are not simple. He endeavored to pare down words and convey implied meanings in few words. According to the Hemingway’s â€Å"Iceberg Principal,† the omissions of special parts of a story intensify the story. To do so, a writer should leave out special parts of story in â€Å"conscious† and make a reader recognize the abbreviated parts of story. If the reader recognizes the abbreviated parts, the reader can notice and understand the story intensely (Timeless Hemingway par. 70). Will Carroll wrote that â€Å"Hemingway hid nothing from the reader, though the reader did have to work to find it† (par. 2). According to Jeffrey Hart, Hemingway described his â€Å"Iceberg Principle† as â€Å"If a writer of prose knows enough about what he is writing about he may omit things he knows and the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them. The dignity of movement of an iceberg is due to only one-eighth of it being above water† (par. 25). Another characteristic of Hemingway’s writing style is hard-boiled style. Anders Hallengren explained that â€Å"hard-boiled meant to be unfeeling, callous, coldhearted, cynical, rough, obdurate, unemotional, without sentiment† (par. ). The hard-boiled style also has close connection with Hemingway’s simple writing style. Because of his concise writing style, Hemingway could hone hard-boiled style spontaneously. Because Hemingway did not provide character’s detail thought and emotion, he described violence, cruelty, and death, whic h are discussed much in his works, unsentimentally. That is the core of the hard-boiled style. The last sentence of Hemingway’s novel A Farewell to Arms is a precise example of the â€Å"Ice Principle† and hard-boiled style. At the end of the story, Frederic Henry loses his lover Catherine Barkley during childbirth. Hemingway did not portray Frederic Henry’s sadness lengthily. Hemingway described, â€Å"After a while I went out and left the hospital and walked back to the hotel in the rain† (332). Even though, Hemingway omitted the description of Frederic’s emotion and depicted Frederic’s action unfeelingly, that sentence conveys the sadness and nothingness of Frederic intensely. Therefore, the â€Å"Iceberg Principle† and hard-boiled style helped readers grasp â€Å"a greater perception and understanding† (Timeless Hemingway par. 70). Hemingway’s characters have some features which are called the â€Å"Hemingway Code Hero. Philip Young coined a term the â€Å"Hemingway Code Hero. † He described the â€Å"Hemingway Code Hero† as whom â€Å"offers up and exemplifies certain principles of honor, courage, and endurance which in a life of tension and pain make a man a man† (Timeless Hemingway par. 19). According to the Melvin C. Miles, â€Å"Hemingway Code Hero† confronts the tragic condition with â€Å"dignity†. Although he or she is destroyed, the important thing is how he or she faces the tragic condition. He or she confronts the â€Å"destruction and death† with the â€Å"grace under pressure† (par. 15). In addition, according to the Paul Totah, Hemingway defined the â€Å"Hemingway Code Hero† as â€Å"a man who lives correctly, following the ideals of honor, courage and endurance in a world that is sometimes chaotic, often stressful, and always painful† (par. 1). Frederick Henry of A Farewell to Arms, Jake Barnes of The Sun Also Rises, and Robert Jordan of For Whom the Bell Tolls are examples of the â€Å"Hemingway Code Hero. † They â€Å"are young men whose strength and self-confidence nevertheless coexist with a sensitivity that leaves them deeply scarred by their wartime experiences† (Encyclopedia Britannica par. 12). In addition, Santiago of the novella The Old Man and the Sea is one of the finest examples of the â€Å"Hemingway Code Hero. † According to Clinton S, Santiago shows â€Å"heroic proportions. † He struggles with the giant marlin with courage, honor, and â€Å"endurance. † When sharks attack the marlin, which Santiago killed with his harpoon, he confronts hardship. In that hardship, he decides â€Å"to fight them until I die† (31). Santiago’s saying touches the core of the â€Å"Hemingway Code Hero. † Santiago says, â€Å"A man can be destroyed but not defeated† (Hemingway 103). Hemingway considered â€Å"authenticity in writing† very importantly. Hemingway thought that to write â€Å"honestly,† a writer should have firsthand experience or observation of the topic. If the writer does not have direct touch of the topic, the reader would recognize the writer’s short of the knowledge about the topic. In addition, he thought that when a writer discusses the well-known topic, he or she can get rid of the â€Å"superfluous detail without sacrificing the voice of authority† (MSN Encarta par. 9). According to the Carlos Baker, Hemingway said, â€Å"A writer’s job is to tell the truth. † In addition, Hemingway often commented that â€Å"I only know what I have seen† (85). Hemingway experienced major wars of early 20th century; his experiences from war became foundations of his great works. Thomas Putnam described that â€Å"No American writer is more associated with writing about war in the early 20th century than Ernest Hemingway. He experienced it firsthand, wrote dispatches from innumerable frontlines, and used war as a backdrop for many of his most memorable works† (par. 4). According to Elizabeth Meehan, Hemingway volunteered to be American Red Cross’s ambulance driver and was dispatched to Italy during the World War I. When he visited the Italian infantry trench, he was wounded by Austrian mortar fire. However he tried to rescue another wounded Italian soldier; he was shoot in his right leg by a machine gun (38). According to the Scott Donaldson, Philip Young insisted that â€Å"Hemingway's near fatal injury on the Italian front was a traumatic event that lay at the source of most of Hemingway's writing. † That is called â€Å"Wound Theory. † According to the â€Å"Wound Theory,† because of the trauma which Hemingway underwent in the Italian infantry trench, Hemingway â€Å"frequently† described the â€Å"confrontation with death and danger† in his works (par. 22). Hemingway’s experiences from World War I influenced his novel A Farewell to Arms. According to Elizabeth Meehan, Hemingway fell in love with Agnes Von Kurowsky who was an American nurse while Hemingway recuperated in a Milan Hospital. However, after Hemingway came back to America, she broke up their relationship via a mail (38). Among the experiences of World War I, the romance with Agnes Von Kurowsky and the injury from the Italian infantry trench became the important bases of the great novel. In A Farewell to Arms, a protagonist, Frederic Henry is an American lieutenant of Italian army medical corps. Frederic meets an English nurse Catherine Barkley whose model is Agnes Von Kurowsky. After he is wounded by mortar fire on the Italian front, he is sent to a Milan hospital. In the Milan hospital, they develop their relationship. Along with the romance, Hemingway discussed the loss of human value, disillusionment, and brutality of war in A Farewell to Arms. According to Thomas Putnam, Tobias Wolff said, â€Å"Hemingway’s great war work deals with aftermath. It deals with what happens to the soul in war and how people deal with that afterward† (par. 13). The â€Å"Lost Generation† represents the loss of morality and aimlessness of the aftermath of the World War I. The term â€Å"Lost Generation† was coined by Gertrude Stein. Gertrude Stein said, â€Å"You are all a lost generation† (Hemingway preface). Hemingway used her phrase in the preface of his novel The Sun Also Rises. Thomas Putnam described â€Å"Many regard the novel [The Sun Also Rises] as Hemingway's portrait of a generation that has lost its way, restlessly seeking meaning in a postwar world† (par. 25). Jake Barnes, a protagonist of The Sun Also Rises is an example of the â€Å"Lost Generation. † He is wounded during World War I and become impotent. Even though he loves Brett Ashley, his sexual pursuit can’t be satisfied with Brett. Barnes is a man who loses the traditional notions of morality and justice and wanders aimlessly through Paris and Spain. Hemingway had loved Spain during his lifetime. When the Spanish Civil War began, Hemingway visited Spain as a correspondent and supported the Republicans. He made a documentary film, The Spanish Earth and raised money for the Republicans. His experiences during the Spanish Civil War became the base of his novel For Whom the Bell Tolls (Special Collections par. 1). Hemingway discussed the human value, love, loss of innocence, loss of liberty, death, and brutality of war in that novel. Ernest Hemingway has distinct characteristics on his work; unique writing style, â€Å"Hemingway Code Hero,† and works which based on his experiences on war. As one of the most dominant American writers, the characteristics of his works have had a lot of influences on American life. According to the James Nagel, Hemingway’s simple writing style has given important effects to American literature. Especially, his style caused â€Å"the minimalist movement in American fiction. † Besides American fiction, Hemingway’s style has permeated on the American life. America reads newspapers and magazines which are influenced by Hemingway’s prose style and listens to the news which mirrors â€Å"Hemingway’s sparse style† (par. 6-8). In addition, according to the Foster Hirsch, Hemingway’s hard-boiled style has an important effect on the â€Å"tough crime writers† (par. 1). Hemingway’s great works which are based on his experiences of war are famed all over the world; his works announced the brutality of war. In addition, Hemingway reflected the aimless of the generation who survived the World War I. However, he did not continue to reflect the aftermath. Hemingway Code Hero† shows how to confront hardship with dignity to the people who have lost their notions of morality and justice. Works Cited † Ernest Hemingway. † Encyclop? dia Britannica. 2007. Encyclop? dia Britannica Online. 12 Oct. 2007 . â€Å"Ernest Hemingway. † Microsoft ® Encarta ® Online Encyclopedia. 2007. Microsof t Corporation. 1 Nov. 2007 . â€Å"Ernest Hemingway Biography-World War I. † The Hemingway Resource Center. 2007. The Hemingway Resource Center. 26 Oct. 2007 < http://www. lostgeneration. com/ ww1. htm>. â€Å"Ernest Hemingway FAQ. † Timeless Hemingway. 2007. Timeless Hemingway. 27 Nov 2007 < http://www. imelesshemingway. com/faq. shtml>. â€Å"Ernest Hemingway In His Time-The Spanish Civil War. † Special Collections. 2003. University of Delaware. 29 Nov. 2007 < http://www. lib. udel. edu/ud/spec/ exhibits/hemngway/spanish. htm>. Baker, Carlos. â€Å"The Way It Was. † Ernest Hemingway: Bloom’s Critical Views. Ed. Bloom. Harold. New York: Chelsea House, 1985. 85-106. Carroll, Will. â€Å"Ernest Hemingway. † American Literature Web Resources. 2001. Millikin University. 27 Nov. 2007 < http://www. millikin. edu/aci/crow/chronology/ hemingwaybio. html>. Clinton S, Burhans. Jr.. â€Å"On Santiago as A Tragic Hero. Ernest Hemingway’s The Ol d Man and the Sea. Ed. Bloom. Harold. PA: Chelsea House Publishers, 1996. 30-32. Cooper, Michael. â€Å"The Writing Style of Hemingway. † Ezine Articles. 2005. Ezine Articles. 21 Nov. 2007 < http://ezinearticles. com/? The-Writing-Style-of-Hemingway&id=70613>. Donaldson, Scott. â€Å"Ernest Hemingway. † SimonSays. com. 1998. Simon & Schuster, INC. 29 Nov. 2007 < http://www. simonsays. com/content/book. cfm? sid=33&pid= 359029>. Faulkner, William. â€Å"A Rose for Emily. † Literature: An Introduction to Fiction, Poetry, Drama, and Writing. Ed. X. J. Kennedy and Dana Gioia. 10th ed. New York: Pearson Longman, 2007. 9-34. Hallengren, Anders. â€Å"A Case of Identity: Ernest Hemingway. † Nobelprize. org. 2001. Nobel Foundation. 2 Nov. 2007 < http://nobelprize. org/nobel_prizes/literature/ articles/hallengren/index. html>. Hart, Jeffrey. â€Å"Fitzgerald and Hemingway; Modernism Goes Mainstream. † The Dartmouth Review. 2006. The Dartmouth Review. 27 Nov . 2007 < http:// dartreview. com/archives/2006/11/28/fitzgerald_and_hemingway_modernism_goes_mainstream. php>. Hemingway, Ernest. A Farewell to Arms. New York: Charles Scribner’s Sons, 1969. Hemingway, Ernest. The Old Man and the Sea. New York: Macmillan Publishing Company, 1986. Hemingway, Ernest. The Sun Also Rises. New York: Charles Scribner’s Sons, 1970. Hirsch, Foster. â€Å"Ernest Hemingway. † The Film Noir ’net. 2007. The Film Noir ’net. 2 Nov. 2007 < http://bernardschopen. tripod. com/hemingway. html>. Meehan, Elizabeth. â€Å"Ernest Hemingway: The Solitary Hero. † Twentieth-Century American Writers. CA: Lucent Books, 2000. 36-43. Miles, Melvin C. â€Å"An Introductory Overview. † The Lunatic Fringe. 2007. El Camino College. 28 Nov. 2007 < http://www. elcamino. edu/Faculty/sdonnell/hemingway. htm>. Nagel, James. â€Å"Ernest Hemingway: A Centennial Assessment. † CNN. com 1999. CNN. 12 Oct. 2007

Complete, 4-Step Email List Building Strategy For Success

Complete, 4-Step Email List Building Strategy For Success Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I’m making some money, but I wouldn’t call it â€Å"success† just yet. The question you have been wrestling with for months now is, â€Å"How do I get from my reality to my goal?† Or in other words How do you turn your website into a real money-maker? If you’ve been been in the blogging game very long, or if you’ve simply read 10 total marketing articles at any point in the last 5 years, you know that the money is in your email list.  Email marketing has the highest ROI  of any marketing channel, and for content producers, its your #1 source of traffic, social shares, and revenue. The Complete, 4-Step #Email List Building Strategy That Will Make You Successful via @jmcmillen89There are many places you can go for email list building  tips. Here’s a great list of 21 ways to build your email list. But articles like these require you to have a competent system already in place AND to understand what you are ultimately trying to do with that system. Today, we are going to go through the full process from start to finish- everything you need from email list creation to effective monetization. The basic process looks like this: I’m going to show you how YOU can implement this process without any outside help whatsoever. For those of you who like to skip the tinkering or take things to the next level, there’s a special offer  for you at the end. Let’s start with Step 1 of your email list building strategy. Step #1: Create Your Email List This is the easiest step, but how many of you reading this have yet to start your list, because... research. You don’t want to select the wrong provider or you don’t want to spend money and then not put the work in. Well guess what? I’m solving both of those problems for you right now. If you’ve been waiting for a solid beginner email provider, go ahead and click here  to immediately start your FREE account with MailChimp. There’s no costs until you reach a handsomely monetizable 2,000 email subscribers. Problem solved. Now, select â€Å"Lists† in the top bar and then click â€Å"Create List†. Fill in a few admin details, and BAM, you’re done! Now that you have your list, let’s move on to tricking out your website for email collection. Step #2: Optimize Your Website For Email Collection This is where you  get to have some fun, at least, if you're anything like me. If you want your website to perform as a business funnel, your highest core value should be simplicity. Think simple and then think simpler. Simple design Single goal Necessary features only If you want to build a serious email list, that list has to be one of the #1 goals of your website. And on that note, immediately axe EVERY feature that doesn’t facilitate email signups. (If you can sell to your customers immediately via product trials or e-commerce, those are great features to keep around.) There’s a only a handful of features you  need to collect email effectively: Some form of compelling lead magnet Above-the-fold email opt-in CTA Email opt-in popup End-of-content email opt-in Let’s take a closer look at each of these. Recommended Reading:  How To Blog With As Little As Possible Create a compelling lead magnet. While some users will like your content so much, they will simply hand over their email address, these users are the exception rather than the rule. You need to have a few cards up your sleeve that will compel visitors to become subscribers. You need to have something valuable that you can freely offer visitors in exchange for their email address. These are called â€Å"lead magnets†. A great example can be found right here at , which uses its restricted-access resource library to invite readers like you to become subscribers. Check out 's resource library as an example of a compelling lead magnet. Just look at the top of your screen. See the light blue bar that says â€Å"Get 60+ Free Resources Now!†? Yep, that’s a lead magnet. There is virtually no limit to what you can use as a lead magnet: Restricted resource library Topical e-book Collection of templates Exclusive content only given to subscribers Audio or video downloads Email course training series Checklist PDFs Software tool access etc. When evaluating something as a potential lead magnet, it needs to answer â€Å"Yes† to two  vitally important questions: Is this something my marketing target audience would LOVE and no one else would really care about? Is this something that can be automatically distributed upon signup and doesn’t incur marginal cost at my expense? Virtually everyone wants a free laptop, but giving out laptops in exchange for email addresses breaks both or these rules. People who have zero interest in your website’s topic/product will claim the laptop with zero return on your investment, and the marginal cost of purchasing a laptop per subscriber is an insanely inefficient way to collect email addresses. Pick something that answers â€Å"Yes† to both the above questions, and you’ll be good to go. Place an email opt-in CTA above the fold. When we are discussing a desktop setup, your above-the-fold real estate is by far the most valuable. It absolutely must include a CTA that leads to email signup or information collection of some nature. A great example of this is Noah Kagan’s blog OkDork. As soon as you show up on the home page, you are immediately propositioned for your email address in exchange for Noah’s lead magnet. The entry box gives visitors a no-friction, one-click way to give you their email. Noah’s company SumoMe  recently released an application called Welcome Mat  that helps  you to implement this exact same technique on any website, landing page or blog. Here’s an example of the free version in action on my men’s blog. This is my homepage hero shot: You’ll notice I already have an opt-in form above the fold at the top of the right sidebar. I’m using this simple MailChimp for WordPress plugin, which can be inserted via the widget area of your WordPress dashboard. When Welcome Mat is installed, the following screen immediately drops down for new users visiting my website: This not only allows me to collect email, but it also gives me a chance to immediately hit users with a targeted value proposition. Visitors who show up to my site and resonate with â€Å"taking an honest look at manhood†, are more likely to subscribe or continue reading and subscribe later. Collect emails above the fold with immediate value propositions. Here's how. #listbuildingAs a final example, I want to address the freelancers and direct-service providers among you who are wanting to build your email, but honestly, your biggest priority is direct contact for currently interested clients. I feel you. I’m in a similar boat. I help business owners do a lot of what I’m talking to you about in this article, but at level 1,000. Here’s how I handle those dual goals. This is my services landing page: The red button takes visitors through my sales pitch, which will end in a request for their email. The green button takes visitors directly to the form where they give me their email. Since I am focusing on lead generation here, this strategy won’t be as effective for scaling out a massive email list as what I’ve discussed above. However, I am still acquiring a list of SUPER targeted emails of people interested in my services who I can retarget at a later date or invite to view my blog content. Have segmented  #emaillists based on your goals to really drive conversions.Create an email opt-in popup Let’s be honest. No one really thinks about popups with fond thoughts and fuzzy memories. Except website owners interested in collecting emails. Those gals and guys LOVE popups, because they work. They really, really, really  work. In fact, I doubt you can find a single, high-traffic marketing blog that doesn’t currently use popups. I’m using- you guessed it- SumoMe’s free popup application: Since installing this simple popup, my subscription rate has doubled. I’ve had 2x the subscribers over this last year as I did before, and I have probably posted half as much content this year as I did the year before. Popups work. Since I’m using the free version, I am unable to offer a lead magnet within my popup, but if I were to upgrade, I could display something like this, which would probably improve my signup rate even further: If you want to install SumoMe’s Listbuilder popup application, simply follow the directions here. Create email signup opportunities at the end of your content. You probably already know this, but most visitors to your blog posts won’t read the full post. Maybe they will skim and maybe they will just read a few points and leave. If they make it all the way to the end, they are â€Å"picking up what you’re putting down†. This is a golden opportunity for you to capture these casual visitors into your email list â€Å"fold†. Don’t waste it! Include a signup opportunity at the end of every post. There is an easy way to do this with a moderate return, and then there is a more difficult- AKA  time consuming- way to do this that will net you a much higher return. The easy way involves nothing more than including a signup form at the end of each post, like this: ... OR offering your standard lead magnet, like this example from CoachTube: Simply create a graphic like the one from CoachTube  and display it at the end of your post with a link to your email signup page. That’s the easy way. The more difficult way is to make a different lead magnet for every single one of your posts. This is called a â€Å"content upgrade†, and it gets better results because it is directly related to what your visitors were just reading about. Note: By the way, there's a content upgrade in this post right in the introduction to help convert visitors into subscribers right away. has seen this as an excellent way to turn organic traffic into long-term, engaged subscribers. Here’s an example from Brian Dean’s blog Backlinko: Content upgrades have been the primary fuel in the emergence of several new leading blogs in the marketing blogosphere. I’ve seen case study after case study of unbelievable results. While it requires a bigger investment on your part, It’s worth giving this strategy a try. To learn more about posting content upgrades, check out Bryan Harris’ guide. Step #3. Implement Email Marketing Within Your Content Strategy While email is your best single tool for building an audience, it’s still just one piece of your content strategy. Your overall content strategy should be targeting your desired audience via recurring, well-promoted content that gets people to you website and into position for email capture. If you aren’t getting people to your site, you won’t be getting any email signups. Recommended Reading:  How To Publish More Consistent Content That Will Help You Grow A Successful Blog Fortunately, your email list can play the star role in getting traffic to your website. Sometimes, people overcomplicate the email marketing process. They get scared of sending too many emails and wait too long to contact their audience, or they aren’t really sure what to write, so they just throw a bunch of stuff in. Before I describe a ridiculously simple (yet effective) way to run your email marketing, let’s review our goals. The goal of any content marketing campaign is twofold: Build an audience of people interested in your chosen topic. Build trust within that audience and an expectation of quality from your brand. We want everyone who comes into contact with your brand to think, â€Å"Wow, they don’t mess around. That was good stuff.† We DON’T want people subconsciously   thinking, â€Å"I’ve seen this 100 times before. You think I’m going to buy your paid product when this free stuff is so weak?† Now that we’ve established our goal, let’s look at how email can play a part. Here’s a ridiculously simple, beginner strategy for email marketing that will get your content some great results. Anytime you publish a new blog post, send out the following email: Subject line: â€Å"Compelling headline meant to grab maximum email opens† (check out 's headline analyzer for some help.) Header image taken from published post. Short introduction setting up a hook to get people to your post. Link to your post. Button(s) to click for instant shares. It’s that simple. Check out this example: How easy is that? And guess how well this hopelessly simple email performed? I will take 50% opens and 30% clicks every day of the week. Don’t overcomplicate this. Your emails don’t need to be complicated to be effective. In fact, they should be decidedly uncomplicated. Now that we’ve identified a simple template for each individual email, how should we incorporate these emails into a fuller content strategy? I’m glad you asked. Again, this is a baseline strategy anyone can do and everyone should be doing (at minimum). I’ve found from working with countless clients over the years that many bloggers have trouble finding a repeatable process off which to base their content strategy, so I’m condensing it into a few simple tips. Publish your blog between 12 p.m. and 5 a.m. ET. The easiest way to do this is to schedule it to automatically publish via WordPress, or if you’ve made the incredibly wise decision to get a subscription, you can schedule posts easily  through their dashboard. Recommended Reading:  When Is The Best Time To Publish A Blog Post? Schedule an email to go out the day your post goes live. The specific time will vary based on your topic and audience. For weekday posts, I’d recommend sending out emails around 7 a.m. ET, as that will put your content at the top of most readers’ inboxes when they either get to work or check their emails before  work. Promote your content across social channels. You can do this manually, or, if you have a account, you can automatically schedule postings across your networks AND repostings at later dates. These three tips  are  a great beginning baseline if you aren’t already doing it for each new post. Step #4. Monetize Your Email List I want to quickly take you through all four email monetization strategies, because they’re worth knowing and you can achieve big wins with each one. Sell affiliate offers to your list. Sell advertising placement in your â€Å"newsletter†. Make your email newsletter a paid subscription. Sell your own product. Let’s start with the first email list building monetization strategy. Sell affiliate offers to your email list. Affiliate marketing is as old as the Web itself. It made millionaires in the late-90’s/early-2000’s, back when lots of people  who stumbled online were becoming millionaires. Today, you are far more likely to be sold an expensive course on becoming a millionaire affiliate marketer than you are to actually become one yourself. It’s not that affiliate marketing can’t work, it’s just a much less efficient way to make money than creating and selling your own product. Furthermore, you typically have no control over the quality or customer service attached to an affiliate product, so you risk losing trust every time a subscriber makes a purchase. The BIG exception and the RIGHT way to implement affiliate marketing is to select a few products/services you trust that generate RESIDUAL income. Here’s the only example you really need to know. Pat Flynn is considered a veritable influencer  in the marketing blogosphere. You’ve almost definitely heard of him, and you most likely read his blog. Pat made $116,891.83 last August. That number may boggle your mind at first glance, but let’s take a look at the numbers: Pat earned revenue from 13 total affiliate offers. His affiliate earnings made up 72% of his total income for the month of August. But most significantly, Pat made 55% of his entire August revenue from just two offers. Both these offers, Bluehost and LeadPages, are subscription-based services, meaning every time Pat signs up a new customer, he begins getting paid on a monthly basis for as long as that customer remains a customer. Pat has been selling Bluehost website hosting since at least March 2010. When he first began referring Bluehost, it accounted for less than 8% of his monthly revenue, but after 5 years of accumulating referred users, he is collecting monthly checks worth 40% of his total revenue from just this one referral. Now, it’s your turn. Pick a subscription-based service that meets the following criteria: You already love it. It’s a no-brainer for your customers. It's intended to be used indefinitely. Slap that referral link into your next email and talk it up big to your email subscribers. You should also create a targeted landing page (like this)  on your website, pitching your visitors. Boom. Done. Sell ad placements on your â€Å"newsletter†. I place â€Å"newsletter† in quotes because your emails really shouldn’t look like a traditional newsletter, and I’m a stickler for semantics. Quirks aside, I’m not really talking about banner-style ads here. Banner ads are tacky in a newsletter, and it’s not really what your customers subscribed for. Paid ad placement in your newsletter should look a lot like affiliate marketing, with the primary difference being you are getting paid to place rather than paid based on subscriber engagement. Have you considered including native advertising in your email newsletters?This works particularly well with niche newsletters, because the smaller the market, the more valuable it is for a new brand to get its name in front of relevant viewers. How do you get such placements? Sorry, the answer is direct sales. Pick 10 brands in your niche, and email them something like, â€Å"I have 1,000 email subscribers centered around your niche, and I think they would be very interested in learning more about [brand]. I’d love to discuss running a [brand] promotion in an upcoming newsletter.† It’s really that simple. What brand doesn’t want to be promoted? From there, it’s just a matter of negotiating payment. Make your email newsletter a  paid subscription. I’m including this one because it’s a relevant option, but I wouldn’t recommend you try it as your core email list building monetization strategy. People are very used to being asked for their email in exchange for content, and they are becoming increasingly hesitant to give that email address away. If you have the audacity to ask for money in exchange for your emails, your email content better include the following: Highly valuable, world-class type content. Exclusive content that can ONLY be found via your email list. Unless your newsletter is offering in-demand content that can’t be found anywhere else, this strategy could be a bit difficult to implement super successfully. Create and sell your own product. This is, in my opinion, the best strategy for monetizing your email list.  Create a product and sell it to your list. That’s it. That’s the goal. You should be aspiring to do this, and then you should stop aspiring and just do it... now. As Jeff Walker  says, â€Å"The best way to launch a product is to build an email list, and the best way to build an email list is to launch a product.† But why is this the best monetization strategy? Higher margins: There’s no middle man when it’s your product. Better targeting:  Your audience can tell you exactly what they want. Life-time value:  You retain all customer behavior data, allowing for much more effective retargeting and upsells over the customer’s lifetime. Follow these tips  in order to do it right: Collaborate with subscribers on identifying a product they want Create the product. Pre-sell the product. Launch the product. Improve the product. Let’s walk our way through a basic version of this process. Collaborate The easiest way to create a product people want is to ask them what they want. Brainstorm a few possible product ideas and ask your subscribers to give you feedback on what they like/dislike about them. Ask them specifically if they would consider buying each option. Once you’ve found an idea people are really into- preferably one that doesn’t require significant investment for your first attempt- it’s time to create. Recommended Reading:  5 Easy Lead Conversion Tips For Your Email Marketing Program A great example for beginners would be an info-product like an e-book. Create Product creation is a massively complex topic outside the scope of this post. For the purpose of this article, let’s just say you're creating an e-book. Here a few keys to compeleting an e-book that doesn’t suck: Create an outline first. Set unchangeable deadlines for each section in your outline. Write the dang thing. Supplement each point with facts/case-studies/examples/data of some kind. Don’t check â€Å"done† until it’s something you would pay to read. Next. Pre-Sell Never â€Å"cold sell† to your email list. You should always pre-sell before you sell. This process is intended to prime your audience for your product by getting them thinking very heavily about the problem your product solves. Send emails and write posts discussing this problem. Discuss beginner-level strategies for solving that problem. Talk about how you’ve solved it using your product or the information contained in the product. And then close... Launch Now it’s time to actually launch the product. The key to a successful product launch is getting all hands on deck. Get everyone you know with a relevant audience to help you promote your launch. Call in every favor. Get your product in front of every possible channel. Recommended Reading:  How Will Outreach Marketing Make Your Blog More Successful? It’s dangerous to go alone. Your product launch is the time to promote. A lot. Put the work in to create something you’re proud of and then share it with the world. Improve Your launch is just the beginning of your product. Get feedback, improve your product, and keep marketing it. How Will You Improve Your Email List Building Strategy? We’ve covered quite a bit of ground in today’s post. If you’re still reading, you are most likely serious about implementing an effective email list building strategy  via your website. Having helped numerous clients through this process (my last client went from 500–10,000 subscribers in two months), I can tell you that  these are super important steps for successful implementation: Create your list: Anyone can do this with zero help. Just follow the instructions in this post. Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself.  If you’d prefer to just have a pro do it for you, I’m offering a special setup rate for readers here. Run your content strategy:  Unless you have some big bucks to shell out, you will need to do the bulk of this on your own.   is a great resource for actually running a successful content strategy. Launch your product: Product launches are extremely technical and entail a lot of moving parts. I wouldn’t recommend doing your first launch by yourself. One client I worked with had 150,000 social followers but virtually zero website engagement. I gave his team a content strategy, and within two weeks, they had a blog generating 4k shares per article and nearly 100 comments per post. I’m offering a one-time, discounted rate for readers who would like me to map out a step-by-step strategy  for them. If you want to try it solo anyway, go get ‘em cowboy! You’ll want to follow Bryan Harris’ outline for his first product launch. Thanks for taking the time to read, learn, and grow as a blogger or online business owner. Like you, the world of online business never ceases to amaze and fascinate me. Feel free to ask a question or leave a comment, and if you enjoyed this article, don’t hesitate to give it a share!

Syllabus - Tells You Everything You Need To Know About Your College Class

Syllabus - Tells You Everything You Need To Know About Your College Class When I first started college I had no idea what my professor meant when she said she was about to distribute the syllabus. Over the rest of that first day I came to understand that a syllabus is a guide to the course. Many students dont take advantage of the information provided in the syllabus to plan their semester. The syllabus contains all of the information you need to know regarding what is expected of you and what you need to do to prepare for each class. Heres what you will find on the syllabus distributed on the first day of class: Information about the Course Course name, number, meeting times, number of credits Contact Information The professor lists the location of his or her office, office hours (times that he or she is in the office and available for meeting with students), phone number, email, and website, if relevant. Plan to use a professors office hours to get the most out of class. Required Readings Textbook, supplemental books, and articles are listed. Books generally are available in the campus bookstore and sometimes are on reserve in library. Articles are sometimes offered for purchase in the book store, other times are on reserve in the library, and increasingly common, are available on a course or library webpage. Read before class to get the most out of class. Course Components Most syllabi list the items that compose your grade, for example, midterm, paper, and final, as well as the percent each item is worth. Additional sections often discuss each course component. You might find a section on exams, for example, that lists information about when they occur, what form they take, as well as the professors policy on making up exams. Pay particular attention to sections discussing papers and other written assignments. Look for information about the assignment. What are you expected to do? When is the final assignment due? Are you expected to consult the professor prior to beginning your paper or project? Is a first draft required? If so, when? Participation Many professors count participation as part of the grade. Often they will include a section in the syllabus describing what they mean by participation and how they assess it. If not, ask. Professors sometimes say that they simply record it and provide few details on how. If thats the case you might consider visiting during office hours in a few weeks to inquire about your participation, whether it is satisfactory, and whether the professor has any suggestions. Many times participation is used as a synonym for attendance and professors may list it in simply order to address students who do not show up for class. Class Rules/Guidelines/Policies Many professors provide guidelines for class behavior, often in the form of what not to do. Common items address the use of cell phones and laptops, tardiness, respecting others, talking in class, and attention. Sometimes guidelines for class discussions are included. In this section or sometimes a separate section, professors often will list their policies regarding late assignments and their make-up polices. Pay particular attention to these policies and use them to guide your behavior. Also recognize that you can shape professors impressions of you with appropriate class behavior. Attendance Policy Pay particular attention to the professors attendance policies. Is attendance required? How is it recorded? How many absences are permitted? Must absences be documented? What is the penalty for unexcused absences? Students who dont pay attention to attendance policies can be unexpectedly disappointed with their final grades. Course Schedule Most syllabi include a schedule listing due dates for reading and other assignments. Reading List Reading lists are particularly common in graduate classes. Professors list additional readings that are pertinent to the topic. Usually the list is exhaustive. Understand that this list is for reference. Professors likely will not tell you this, but they dont expect you to read the items on the reading list. If you have a paper assignment, however, consult these items to determine if any are of use. One of the simplest and best pieces of advice I can offer you as a student is to read the syllabus and make note of policies and deadlines. Most policy, assignment, and deadline questions I receive can be answered by, Read the syllabus - its in there. Professors dont always remind you of upcoming assignments and due dates. Its your responsibility to be aware of them and to manage your time accordingly. Take advantage of the course syllabus, an important guide to your semester.

PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment

PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment PRINCIPLE OF SUSTAINABILITY Hello everyone! I'm Yana and I'm Mary and today we are going to talk about principle of sustainability. I'd like to start with a short plan of our presentation. Plan: First of all, we'll talk about sustainability in general. After that we'll move on to definition of b usiness sustainability. And finally we'd like to give some examples. Please feel free to ask any questions at the end of our presentation. And let's get it started. Sustainability is concerned with the effect which action taken in the present has upon the options available in the future. If resources are utilised in the present then they are no longer available for use in the future, and this is of particular concern if the resources are finite in quantity. M aterials of an extractive nature, such as coal, iron or oil, are finite in quantity and once used are not available for future use. At some point in the future therefore alternatives will be needed to fulfil the functions currently provided by these resources. We will need alternatives to substitute these resources Viewing an organisation as part of a wider social and economic system implies that these effects must be taken into account, not just for the measurement of costs and value created in the present but also for the future of the business itself. Business sustainability we can define as four aspects which need to be recognised and analysed: societal inuence , which we dene as a measure of the impact that society makes upon the corporation in terms of the social contract and stakeholder inuence; environmental impact , which we dene as the effect of the actions of the corporation upon its geophysical environment; organisational culture , which we dene as the relationship between the corporation and its internal stakeholders, particularly employees, and all aspects of that relationship; nance , which we dene in terms of an adequate return for the level of risk undertaken. These four must be considered as the key dimensions of sustainability, all of which are equally important. Measures of sustainability would consider the rate at which resources are consumed by the organisation in relation to the rate at which resources can be regenerated. Unsustainable operations can be accommodated for either by developing sustainable operations or by planning for a future lacking in resources currently required. In practice organisations mostly tend to aim towards less unsustainability by increasing efficiency in the way i n which resources are utilised. Sustainability therefore implies that society must use no more of a resource than can be regenerated. And now let's move on to some examples. F or example, the paper industry has a policy of replanting trees to replace those harvested and this has the effect of retaining costs in the present rather than temporally externalising them. Similarly, motor vehicle manufacturers such as Volkswagen have a policy of making their cars almost totally recyclable. Faced with potential supply constraints, Nestle, for example, launched a plan in 2009 that coordinates activities to promote sustainable cocoa: producing 12 million stronger and more productive plants over the next ten years, teaching local farmers efficient and sustainable methods, purchasing beans from farms that use sustainable practices, and working with organizations to help tackle issues like child labor and poor access to health care and education. The mining giant BHP Billiton managed its exposure to emerging regulations by systematically reducing its emissions . And to sum up, we should say that s ustainable corporation needs to invest in all of its stakeholders in order to maintain and improve relationsh ips between the company and its stakeholders but that the investment in stakeholder relations is return ed to the company through being recycled. So a stakeholder who is well treated both receives benefit from the company and returns benefit to that company. For example, f irms that are sustainable have been shown to attract and retain employees more easily and experience less financial and reputation risk. These firms are also more innovative and adaptive to their environments. And also employees will work better when they recei ve better conditions; similarly , suppliers will reciprocate the receipt of good conditions while customers will pay

Overexercising or Not Exercising Essay Example | Topics and Well Written Essays - 500 words

Overexercising or Not Exercising - Essay Example As a result of it, obesity related health problems are common at present. Exercising is essential for both physical and mental development. It is necessary to burn out the excess calories from our body in order to avoid unwanted fat deposits in our body. These extra fat contents can cause severe physical health problems like high blood pressure, cholesterol, diabetics, cardiac problems etc. â€Å"Regular physical exercise is essential for the well being of an individual’s health. Physical idleness is the most widespread threat factor for heart diseases. Heart disease in men and women can be linked to a lack of physical exercise. Lack of exercise gives rise to a number of physical ailments including obesity† (Lack of exercise) The industrial revolution has contributed lot of inventions which reduce the scope for physical activities. For example, the invention of motor vehicles and the wide use of it for the transportation of people and goods have reduced the physical activities. Walking was the most common mean used for covering short distances earlier which has given the common man the much needed physical exercises. But as per the current trends, vehicles are used to cover even 100 meters of distance. New machineries invented have reduced the physical efforts considerably at home and workplace. For example, in order to prepare land for cultivation earlier people worked hard manually. On the other hand, at present machineries like tractors are used to prepare the land for cultivation which again reduced the opportunity for exercises. In increased influence of media on human life is another reason for lack of exercises in human life at present. The internet and television like mediums has encouraged people to spent more time in front of them and as a result the time normally people used for physical workouts have been robbed by these medias. Earlier,

Soap Opera by David Ives Essay Example | Topics and Well Written Essays - 1000 words

Soap Opera by David Ives - Essay Example According to the research findings, it can, therefore, be said that production of soap opera ensures a major hit. If one is creative enough, slight tweaking in the presentation can even produce a sequel, giving the production company a lucrative material to invest on. It also requires a small budget, which will lessen the risk of low returns on investment. The cast is minimal, the setting inexpensive, and the costume is almost down to none. What needs to be played up here is the novelty of having a washing machine as one of the major characters. The plot will even allow a general patronage showing. The short screening time will also allow several runs within a day, maximizing the potential of bigger profit. Any actor and actress can play the parts. It does not require a big name of a star on the credits. What will be sold is the concept of presentation, not the actors and actresses, and definitely not the over-rated budget for modern effects. This play can be called a mixture of paro dy and romantic comedy. Parody employs sarcasm, stereotyping, and even mockery. There are several scenes in this play that utilizes parody. For example, when the Repairman tells the Maitre d’ of the start of his relationship with the washing machine, he mentioned â€Å"I tried to watch cartoons on it till I was five --- unsuccessfully, of course. But by then, I was hooked†. Similarly, when Repairman’s mother â€Å"great gleaming mother Flora† who is â€Å"a perfect 50s housewife carrying a basket of dirty laundry† enters the scene. Why is it that a perfect 50s housewife, all gleaming and with â€Å"fluoroscopic eyes† and who sees every filth and dirt in her son’s clothes, unable to inform his son that the washing machine is not a television? And definitely, the absurd idea of what is a perfect housewife in this play is humorous, making the mocking undertone realistic and hitting its mark. These are just a few samples, but the play is packed with these puns from start to finish.

College Transfer Quality Personal Statement Example | Topics and Well Written Essays - 500 words

College Transfer Quality - Personal Statement Example In my first year in Miami University, I became a laboratory researcher in Dr. Lee’s laboratory, doing experiment on microbial ecology to explain the global latitudinal diversity gradient phenomenon – this experiment, which I deem simple, involved determining heterozygosity of E. coli bacteria in different temperatures. Additionally, I find pleasure in carrying out some little interesting experiments, for example creating microbial paintings by growing different microbial colonies, which exhibit diverse shapes and colors on culture dishes. I have a strong feeling that my career fulfillment lies within Microbiology and I like the experiences in the discipline. Primarily, Microbiology experiments enable me to combine conceptual and formal decisions in the experiment; that is, explaining the macro world phenomenon with a small-scale experiment in the micro world. This is especially so considering the fact that I am in charge of the entire experiment and my schedule. Secondly, Microbiology experiments boarder/bridge my interests from science to art – for instance, those microbial paintings enable me to makes friends with many art major students. Thirdly, I have come to realize and appreciate the fact that I am good at interdisciplinary inspiration and this encourages me the more to become a Microbiologist. What propelled me to choose the University of California is the fact that as compared to Miami University, this university offers more research opportunities for Molecular Microbiology, and has larger diversity culture, which denotes better chances for interacting with more professionals both from my specialty as well as from other areas of specialization. This would make me the best that I can be in Microbiology. In effect, the fact that the University of California is a larger university satisfies my interests

Target audience Essay Example | Topics and Well Written Essays - 2000 words

Target audience - Essay Example Only the students from high schools, colleges and university of this age group will be chosen in the first marketing phase within the Los Angeles Area . The private high schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will given to the prospective youngster. They will then fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will have the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market. Coke is one of the favorite thirst quenchers gulped during snacks, breakfast, lunch, dinner and special occasions such as parties, love dates.The next batch of target marketing will be implemented from December to April 2006. The target group is composed of prospective customers relating to the ages ranging from twenty two to forty five years old that happen to pass by when the marketing function is conducted in shopping malls, bus stands, train and public transport stations within th e Los Angeles District. The plan will be to attract beverage fanatics to replace their diabetes promoting beverage needs with the health giving minerals and vitamins found in LGT drinks. The prospective customers will be given expensive colorful brochures and flyers advertising the many health benefits of replacing their present beverages wants like Coke and Pepsi products with the vitamin and mineral filled LGT extract drink for the same selling price. 2.The communications choiceThis particular marketing strategy will concentrate on personalized or face to face giving of free LGT Extract drinks to customer ranging from twelve twenty one in schools, colleges and

Sincere believes about the morality of divorce will not influence God Research Paper

Sincere believes about the morality of divorce will not influence God judgment of us as true believers - Research Paper Example Morals are rules or habits of conduct, especially sexual conduct, with reference to standards of right and wrong. They are concerned with the judgment of the goodness or badness of a human action, or the character of the individual in question. The issue arises from the fact that different people, and different organizations, have different definitions of what is right or wrong, good or bad, and the way that they interpret and act upon those definitions. Of the many great social issues in our time, one of the most often debated is the prevalence of divorce in society today; due to the immense influence of Christianity throughout history, with special reference into its heavy influences upon Western culture, this is doubly true, as the predominant views on the institution of marriage itself are due to the views provided in the Bible itself. The influences of Christianity on marriage may be seen in the vows themselves, as evidenced by the sample vows provided here: â€Å"With deepest joy I receive you into my life that together we may be one. As is Christ to His body, the church, so I will be to you a loving and faithful husband. Always will I perform my headship over you even as Christ does over me† (Bible.org,. 1995). ... So they are no longer two, but one. Therefore what God has joined together, let man not separate’† (New English Bible, 1963). Ephesians 5:22 states â€Å"Wives, submit to your husbands as to the Lord. For the husband is the head of the wife as Christ is the head of the church, his body, of which he is the Savior. Now as the church submits to Christ, so also wives should submit to their husbands in everything† (New English Bible, 1963). The concept of marriage is discussed so frequently, and so in depth in the Bible itself, that it is not surprising that in a country founded by Christians who were looking for an escape from religious persecution, the idea of divorce has become a hotly debated one. The traditional teachings of Christianity believed that divorce was wrong; according to the Catechism of the Catholic Church, â€Å"divorce is a grave offense against the natural law. It claims to break the contract, to which the spouses freely consented, to live with ea ch other till death. Divorce does injury to the covenant of salvation; of which sacramental marriage is the sign†¦divorce is immoral also because it introduces disorder into the family and into society† (Abbott, 2012). It was, and is, not just the Catholic Church that advocated for the immorality of divorce, for many Christians will also quote Matthew 19:9, which states â€Å"And I say to you: whoever divorces his wife, except for sexual immorality, and marries another, commits adultery† (New English Bible, 1963); another commonly quoted verse is Luke 16:18, â€Å"Everyone who divorces his wife and marries another commits adultery, and he who marries a woman divorced from her husband commits adultery† (New English Bible, 1963). While it is true that the teachings of Jesus allow for divorce under

Target audience Essay Example | Topics and Well Written Essays - 2000 words

Target audience - Essay Example Only the students from high schools, colleges and university of this age group will be chosen in the first marketing phase within the Los Angeles Area . The private high schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will given to the prospective youngster. They will then fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will have the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market. Coke is one of the favorite thirst quenchers gulped during snacks, breakfast, lunch, dinner and special occasions such as parties, love dates.The next batch of target marketing will be implemented from December to April 2006. The target group is composed of prospective customers relating to the ages ranging from twenty two to forty five years old that happen to pass by when the marketing function is conducted in shopping malls, bus stands, train and public transport stations within th e Los Angeles District. The plan will be to attract beverage fanatics to replace their diabetes promoting beverage needs with the health giving minerals and vitamins found in LGT drinks. The prospective customers will be given expensive colorful brochures and flyers advertising the many health benefits of replacing their present beverages wants like Coke and Pepsi products with the vitamin and mineral filled LGT extract drink for the same selling price. 2.The communications choiceThis particular marketing strategy will concentrate on personalized or face to face giving of free LGT Extract drinks to customer ranging from twelve twenty one in schools, colleges and

A Farewell to Modernism Essay Example | Topics and Well Written Essays - 500 words

A Farewell to Modernism - Essay Example The researcher of this essay "Modernism of Art" aims to explore the work of Jack Ryan in the context of modernism. Castelli is more remembered as one of the core founders of modern art and contributed a lot in nurturing young talents that enhanced modernism of art. Jack Ryan has for years perfected his art in creating unique modern. In looking at Jack Ryan’s work, one could appreciate the effect modernism of art has on the observers. For instance, the picture is one could clearly marvel at his work and appreciate how modernism has taken toll of the market. In today’s world, many artists have started relying on the use of media like the internet to market their art works. Jack Ryan is an excellent example of an artist practicing modernism in art through inclusion of objects or art work associated with the modern age. For instance, the picture provides an iconic feeling of sophistication. He uses random numbers on the upper part of his art work making one to think of what he intended to convey. Furthermore, it results to confusion when he the picture conveys a number of cubic drawings which drawings that resemble speakers. The object provides a feeling of an amorphous creation which no one is able to understand, which is, out of the blue drawing. It is an original work since no one has ever seen such a creation in the normal. Such a drawing creates a deep sense of anxiety and wondering what the artists could have thought or implied to convey while making such an iconic art piece.

Of Mice and Men Essay Example for Free

Of Mice and Men Essay Explain how Steinbeck presents the character of crooks in of mice and men. What is the significance of his role? Explain how Steinbeck presents the character of crooks in of mice and men. What is the significance of his role? In the novel Of Mice and Men John Steinbeck, the author, uses the character of Crooks to represent racism and show the marginalization of the black community occurring at the time in which the novel is set (1930’s). Crook provides the reality of the Jim Crow law and the feelings of all the ranchers: their loneliness and need for company. We first hear of the Name Crooks when Candy calls him a nigger, this is meant as a white insult, in 2013 this would of be seen as racism and unacceptable. Candy also mentions Christmas when crooks had a fight with smitty. ‘So he took after the nigger, done pretty good too. The guys wouldn’t let him use his feet, so the nigger got him’ this implies that the term nigger is acceptable at the time period is in the 1930s during the Depression era and is what they would. The term nigger is used by most of the ranchers, Steinbeck proves that the term is used originally and black people were seen as unworthy. Crooks got his name from his crooked back,† this was from when he had a horse kicking him in the back. John Steinbeck describes Crooks room as a â€Å"little shed that leaned of the wall of the barn† Steinbeck uses the phrase ‘’leaned’’ this is explaining the conditions or his room and how he had to live even the fact that he has to live with horses when the other men have a bunk house and get to play cards and sleep in appropriate beds show that crooks was treated differently. Steinbeck also uses the description of ‘Crooks bunk was a long box filled with straw, Steinbeck uses this to show that he had a completely different way of living unlike the white men in the bunkhouse as they slept in proper beds on the other hand he also tells us about crooks possessions, â€Å"battered magazines and a few dirty books’’, ‘’tattered dictionary’’ this Is another way of showing how passionate he is about his rights and how much he reads. ] He mentions to lennie after their argument about George that when he was a kid he lived on a farm with chickens and had a strawberry patch and fed them alfalfa it looked almost like George and lennies real American dream. Crooks gets judged by the whites at the ranch. As he says â€Å"If I say something, why its just a nigger sayin it and this shows his anger at being pushed to the side. Being judged has made him look cruel, but also has turned him into a man who needs sympathy. Crooks confront Lennie and say You got no right to come in my room.. You go on get outa my room. I aint wanted in the bunkhouse and you aint wanted in my room. He’s trying to show Lennie that black people are segregated to white people and treated completely different he owns ‘Californian civil code ‘he is desperate to knows his rights as it says the verb ‘mauled copy’ this also shows when he uses mauled it’s the state of the book that its ripped and in a state because he has spent so much time to read the book. Steinbeck uses crooks in a full chapter to show to the reads how important the character crooks was to him and the significance of his roll we can tell by reading this chapter how much he wanted to get his point across about racism in his time, This gives us a feeling of sympathy for crooks because he was on his own in the barn, This is because of the other ranchers was racist and segregated. In a section in the book Steinbeck mentions were Curleys wife comes in and argues with crooks because crooks lashed out she threatened to get crooks lynched Steinbeck uses this part to show even the hated of them all can get a black person

Hyperactivity And Add Attention Deficit Disorder Psychology Essay

Hyperactivity And Add Attention Deficit Disorder Psychology Essay Hyperactivity and A.D.D. Attention Deficit Disorder is a common diagnosed behavioral disorder that begin early in the childhood.Even though considered a childhood disorder once,it is now much more clear that many of the children that has ADHD will continue to have it when become adolescents.While the symptoms decrease as a function of age,impairments like academic,social and family are observed to increase in adolescence.The disorder have unclear biological underpinnings,it is stressfull to live and get over with,and places burden and cost on family,school and society. Although having a varying array of degrees and types,the effects are roughly the same.Struggling while acquiring new relationships and keeping them,having hard time on concentration on tasks makes academic life and career tougher,probable communication problems based on being unable to self expression and facing the sometimes harsh results of acting without thinking. With its causes are variable and not exactly known,they are roughly related with the genetics,environmental effects,extraordinary conditions occuring during the development of brain.Psychological or medical treatments are available,of course,and former of which are usually the first choice while the latter is for more intense cases with heavier symptoms.Other treatments include academic, and behavioral interventions. 1.1: Hyperactivity and A.D.D. is a common seen case at people,starting from childhood.It is not a disease,it is defined as a behavioral disorder by the health experts,while the psychiatrists define it as a neurobehavioral developmental disorder. It should be noted that being Hyperactive does not mean being less qualified,insomuch that,considering most hyperactive people have higher IQ rates compared to other people.This means these individuals can be,and are actually as qualified and as intellectually potent as everyone,or even more.The purpose of this report is to analyze the reasons of the causes,symptoms,results and alike conditions that this disorder causes in the individuals lives. In order to examine the subject,it is first needed to be understood the reasons,types,their differences and specialties.Then it must be gone through the results and treatments.In addition,the patients with ADHD will be regarded as hyperactives or hyperactive individuals,during the rest of the report. 1.2: Being considered as a behavioral disorder by the health experts,ADHD is also defined as a neurobehavioral developmental disorder. It is a common disorder that starts during childhood,however,it does not only effect children.People of all ages can suffer from it,and backing that up,it is observed that the symptoms of ADHD keeps asserting themselves in the adolescense,too. ADHD makes certain things harder for the one who is bearing it,like making it more difficult to focus on things for a long time without distraction.Patients also struggle controlling what they are doing or saying,and also have harder time on controlling the frequency of their physical activities,compared to somebody without ADHD.To say in other words,hyperactive individuals are more impulsive and restless. Being in close relationship but not to confused with autism,there are other disorders it may be related to.Backing that up,ADHD is also associated with many other conditions including learning disabilities, conduct disorder, anxiety, mood, and substance abuse disorders. States M. Simonescu,from State University of New York. Some other trivial information about ADHD is that it is known and defined in different names by different experts or countries.For example,in North America the term ADD or ADHD is commonly used to express the situation,while in the UK Hyperkinetic Disorder (HKD) is the special term.Health experts may use one of the following,in order to specify those with disorder; attention deficit, attention deficit hyperactivity disorder, hyperkinetic disorder, hyperactivity. 2.1 Types Symptoms There are three diagnosed types of ADHD so far,which are Predominantly Inattentive Type, Predominantly Hyperactive-Impulsive Type and Combined Type.For any of them to be diagnosed certainly,patient must show at least 6 out of 9 of the symptoms which are specific to the each type: Predominantly Inattentive Type symptoms include: Not paying attention to detail Mistakes due to carelessness Failure to pay and keep attention on task Not listening Unability to follow and understand any instruction Avoiding effort involving tasks To be distracted a lot To forget things a lot Losing objects that are needfull to complete the tasks Hyperactive-Impulsive Type symptoms include: Fidgeting Squirming Getting up often when seated Heavy physical activity (running,climbing) in inappropriate times Having trouble playing or tasking quietly Talking excessively and impatiently Interrupting And as the name may suggest,combined type consists of both inattention and hyperactivity-impulsivity symptoms.For a certain diagnosis,symptoms must be observed for a consistent six months,and to a greater degree than other children at the same age. 2.2: Results at Real Life Most people display some of these symptoms and behaviours,but it is not always to a degree where they interfere with their lives significantly.And due to this absence of significance,a diagnosis of ADHD is not precise and appropriate.Some people with ADHD experience considerable difficulties with social and academic skills,such as forming or keeping relationships or keeping proper work and attention during their careers.Moreover,most of the child patients experience rejection and exculsion by their peers,compared to 10-15 percent of the healthy children of the same age.A significant rate of adolescents are observed to have difficulties during the process of non-verbal and verbal communication. 2.3 Causes 2.3.1: Genetics Studies show that,in about 75 percent of the cases,genetics are a factor and the disorder is also highly heritable between ancestral genes or by the gene pool. 2.3.2: Executive Functions Significant amount of symptoms arise from a primary deficit on Executive Functions,which refers to cognitive processes that regulates and controls other cognitive processes.The most obvious examples of it are planning,working memory,attention,inhibition and mental flexibility. 2.3.3:Evolution For more than 1 percent of population,researchers stated that high generality of ADHD may be due to natural selection,probably because the individual traits might be beneficial on their own and only became dysfunctional where these traits combine to form ADHD. 2.3.4:Environment Environmental factors usually contribute a small role to the origins of ADHD.Exposure to tobacco smoke or alcohol intakes during the pregnancy may impair the development of nervous system which can end up with a diagnosis of ADHD.Environmental lead also remains as a valid factor,since former studies at relatively high levels of lead exposure showed that the exposure and low levels of IQ as well as attention problems,other disorders such as autism or hyperactivity. 3 Conclusion As a common case,hyperactivity has many effects on patients who bear it,though it does not pose serious threats or problems for health. It only could make life a little harder,in social and academic senses,but that does not mean that it is completely bad and hard to live with it.Majority of hyperactive individuals are reported and observed to have higher IQ levels and creativeness compared to those who arent.They also think and act differently,making them outstand from the crowd,usually in a good way. Commenting and acting differently when encountered extraordinary situations is mostly applauded by ordinary people,due they can and do come out with extraordinary but appropriate solutions. However,this little disorder can be treated and reduced,even though it can not be completely removed,but then again,since it does not have harmful effects on human health,it is not necessary.But then,having a more stable mind and physical stand and postur emay help individuals get more friends easily,acquire succesful relationships,and most important of all,a more succesful academic life,in senses of education and career. One should not simply stereotype or confuse hyperactive individuals with mental patients.It can be both a bless,and a curse,and it completely depends on the perspective.After all,they are just as human as we are,maybe a little more restless,reckless and impatient.But again,there is nothing wrong with standing out of the crowd,in a good way,and without even trying that hard as the rest of the other people. Referrences http://www.medicalnewstoday.com/info/adhd/ (n.d.,Retrieved in 6 May 2013) Richard S. Kingsley,MD What is ADHD ?,Reviewed in July 2012,retrieved in 6 May 2013 John H. Ferguson,MD National Institutes of Health Consensus Development Conference Statement: Diagnosis and Treatment of Attention-Deficit/Hyperactivity Disorder (ADHD), Conference Held in 16-18 November 1998,Retrieved in 6 May 2013 John H. Ferguson,MD Journal of the American Academy of Child Adolescent Psychiatry (Volume 39,Issue 2,February 2000, Pages 182-193) Retrieved in 6 May 2013 J.T. Nigg,Oregon Health and Sciences University Lead and Attention Deficit Hyperactivity (2011,Encyclopedia of Environmental Health pages 405-411) Retrieved in 7 May 2013 K.M. Antshel,State University of New York Attention Deficit Hyperactivity Disorder (2012,Encyclopedia of Human Behaviour,2nd Edition,pages 218-223) Retrieved in 7 May 2013 S.V. Faraone,State University of New York Attention Deficit Hyperactivity Disorder (2012,Encyclopedia of Human Behaviour,2nd Edition,Pages 218-223) Retrieved in 7 May 2013 K.M Antshel,SUNY-Upstate Medical University,Syracusa Attention Deficit/Hyperactivity Disorder (2011,Encyclopedia of Adolescence,pages 56-61) Retrieved in 8 May 2013 R.A Barkley,Medical University of South Carolina Attention Deficit/Hyperactivity Disorder (2011,Encyclopedia of Adolescence,pages 56-61) Retrieved in 8 May 2013 SPECIAL THANKS TO www.google.com Google Translate translate.google.com NESCAFÉ and MONSTER ENERGY for providing easier sleepless nights.

The Role of the Modern Educational Leader Essay -- Educational Leaders

Abstract The modern educational leader must understand that their role is no longer to run the day to day operations of the school district or school. The role has been transformed to incorporate motivating students and teachers alike as well as creating visions and mission for the direction the leader would like to take with the organization. Leaders challenge and inspire people to go above and beyond their comfort zones. They have the ability to influence and enlist the support of others towards accomplishing specific goals. To sustain this relationship between themselves and the people they inspire they must have integrity, loyalty, a positive attitude, strong communication and planning skills and should not be afraid to empower and serve their followers. Personal ethics must be of utmost importance to educational leaders as they are seen as role models in the community and they must conduct themselves accordingly. Introduction Educational leaders are expected to be role models to teachers, staff and students alike and should carry themselves with respect and integrity. Leadership is not tantamount to management; it is of a higher degree and should be treated with great regard. Anyone can manage, but a good spiritual leader has the tools necessary to engage their employees who in return feel honored to be of service. These leaders have the ability to maintain the respect of those they lead because of their commitment and service to people. Communication is also very important when dealing with parents and the community as a whole. If an educational leader is not getting their message across effective, getting people on board with the vision of the organization would be impossible. Leaders must be mindful t... ...tendent and the principal. These three dimensions are easily recognized as essential aspects of good leadership. (Rebore, 2001 p.113) Conclusion Educational leaders must be trustworthy and have character in order to effectively run an organization. Leaders who do not have these traits usually cannot lead effectively and eventually lose their positions or worst, cause the organization to fail. Surrounding every good leader are mentors whose priority is the success of their mentee. Leaders who have strong community affiliations and mentors can withstand many challenges and eventually find their way. These leadership traits are ideal for Educational leaders and should be fostered and encouraged by all. If followed leaders will have the opportunity to transform organizations and leave an impact on the lives of countless students, teachers and parents.

Revenge and Release in High School Lexicography :: Education Teaching Lexicography Essays

Revenge and Release in High School Lexicography Eighteenth Century British literature can be a hard sell for high school students: excepting Gulliver’s Travels, it seems they would rather chew through the ossified gum underneath their desks than the period’s personal essays and heroic couplets. Given their general reaction to the century, studying Dr. Johnson’s lexicography would not seem a sure-fire plan for pedagogical fireworks. Nevertheless, it was; I had underestimated the emotional potential of high school lexicography. Simply reading portions of Johnson’s A Dictionary of the English Language did not ignite my students’ interest, but reading his entries with the prospect of writing their own caused a few mental sparks. It was, however, the process of defining and sharing these words--their words and their world--that brought literary ignition amidst a seemingly inflammable century. Why? There are peripheral reasons which I will discuss, but the central fuel was the emotional element of lexi cography, the potential for revenge and release. Our crucial first step was acquaintance with "the Great Lexicographer" (Dixon 220). We needed the invigoration of knowing the man, and his friend Boswell introduced us. In our text’s excerpt from his The Life of Samuel Johnson, the passage which ingratiated Johnson with students was his initial joke at the biographer’s expense: for with that quickness of wit for which he was so remarkable, he seized the expression "come from Scotland," which I used in the sense of being of that country: and, as if I had said that I had come away from it, or left, retorted, "That, Sir, I find, is what a very great many of your countrymen cannot help." (578) Perhaps Johnson’s cockiness or Boswell’s reaction--"This stroke stunned me a good deal; and when we had sat down, I felt myself not a little embarrassed, and apprehensive of what might come next" (578)--resonated with the students’ experience. Either way, reading and discussing this passage coalesced the 18th C. parlor and the 20th C. locker room, instilling some respect and preconditioning recognition of Johnson’s witty agenda. Analysis of Johnson’s preface to A Dictionary of the English Language deepened their relationship with the lexicographer. We appreciated his sarcasm in contrasting his labor with that of other scholars and artists: Among these unhappy mortals is the writer of dictionaries . . . doomed only to remove rubbish and clear obstructions from the paths through which learning and genius press forward to conquest and glory, without bestowing a smile on the humble drudge that facilitates their progress.